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Search: subject:"Brand origin"
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Brand image
43
Markenimage
43
Designation of origin
41
Herkunftsbezeichnung
41
Brand management
39
Consumer behaviour
39
Konsumentenverhalten
39
Markenführung
39
Brand
28
Markenartikel
28
Rules of origin
22
Ursprungsregeln
22
Brand origin
16
brand origin
11
Country of origin
8
International marketing
5
Internationales Marketing
5
Emerging economies
4
Schwellenländer
4
Beziehungsmarketing
3
Brand Origin
3
Cognition
3
Country-of-origin
3
Indien
3
Kognition
3
Luxury goods
3
Luxusgüter
3
Marketing management
3
Marketingmanagement
3
Relationship marketing
3
country of origin
3
Advertising effects
2
Brand origin image
2
Brand origin misclassification
2
Brand origin recognition accuracy
2
Country image
2
Country of manufacture
2
Firm performance
2
Hotel industry
2
Hotellerie
2
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Online availability
All
Undetermined
35
Free
4
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Article
46
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Article in journal
46
Aufsatz in Zeitschrift
46
Language
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English
45
German
1
Author
All
Lee, Sangwon
4
Diamantopoulos, Adamantios
3
Grudecka, Anna
2
Mandler, Timo
2
Sichtmann, Christina
2
Tjiptono, Fandy
2
Witek-Hajduk, Marzanna K.
2
Zhang, Chun
2
Agarwal, Khushbu
1
Akitaya, Paula Borges Gomes
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Arli, Denni
1
Atkinson-Toal, Aarron
1
Azzari, Vitor
1
Bartikowski, Boris
1
Bartsch, Fabian
1
Basfirinci, Cigdem
1
Burmann, Christoph
1
Cakici, N. Meltem
1
Chabowski, Brian R.
1
Chan, Nga Cheng
1
Cheng, Yimin
1
Chompunuch Pongjit
1
D'Antone, Simona
1
Dash, Amarendra Kumar
1
Davvetas, Vasileios
1
Dayani, Rahman
1
Delgado-Ballester, Elena
1
Dewi Retno Rosari, Theresia Sri
1
Dholakia, Ruby R.
1
Duan, Jingyi
1
Fan, Daisy X. F.
1
Fastoso, Fernando
1
Felix, Reto
1
Flisikowski, Karol
1
Gierl, Heribert
1
Guissoni, Leandro Angotti
1
He, Xin
1
Hegel, Christian von
1
Herz, Marc Florian
1
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Journal of business research : JBR
6
Asia Pacific journal of marketing and logistics
4
International marketing review
3
Journal of global marketing
2
Journal of international marketing
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
The journal of brand management : an international journal
2
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Baltic journal of management
1
Entrepreneurial business and economics review : EBER
1
Equilibrium : quarterly journal of economics and economic policy
1
European journal of marketing
1
Indian journal of economics & business : IJEB
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of applied management science
1
International journal of bank marketing
1
International journal of business innovation and research
1
International journal of emerging markets
1
International journal of hospitality management
1
International journal of management and economics
1
International journal of retail and distribution management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of strategic marketing
1
Marketing : ZFP ; journal of research and management
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
46
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46
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31
Understanding cosmopolitanism and
brand
origin
recognition accuracy : the moderating effect of need for cognition
Laroche, Michel
;
Zhang, Chun
;
Sambath, Alice
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
Saved in:
32
Brand and
brand
origin
valuations : a case of the electrical appliance market in Thailand
Chompunuch Pongjit
;
Yingyot Chiaravutthi
- In:
International journal of business innovation and research
17
(
2018
)
2
,
pp. 187-209
Persistent link: https://www.econbiz.de/10011958568
Saved in:
33
The influence of perceived strength of
brand
origin
on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
Saved in:
34
The impact of perceived brand globalness,
brand
origin
image, and
brand
origin
-extension fit on brand extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
35
The interplay of brand sound meaning and
brand
origin
on new high-tech product evaluation
Lee, Sangwon
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
1
,
pp. 16-30
Persistent link: https://www.econbiz.de/10011703034
Saved in:
36
Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Baltic journal of management
12
(
2017
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10011707209
Saved in:
37
Country-of-origin misclassification awareness and consumers’ behavioral intentions : moderating roles of consumer affinity, animosity, and product knowledge
Cakici, N. Meltem
;
Shukla, Paurav
- In:
International marketing review
34
(
2017
)
3
,
pp. 354-376
Persistent link: https://www.econbiz.de/10011709215
Saved in:
38
An illustrative framework of country-of-origin reflexive brand image model : in context to consumer buying behaviour of electronic consumer appliances in India
Singh, Arora Gaurav
;
Singh, Simranjit
- In:
Indian journal of economics & business : IJEB
16
(
2017
)
1
,
pp. 193-205
Persistent link: https://www.econbiz.de/10011715168
Saved in:
39
Weakening the effect of unfavorable country of origin : a process- and parameter-associated theoretical framework
Rashid, Md Sanuwar
- In:
Journal of global marketing
30
(
2017
)
2
,
pp. 87-98
Persistent link: https://www.econbiz.de/10011779406
Saved in:
40
Creating an effective code-switched ad for monolinguals : the influence of
brand
origin
and foreign language familiarity
Lin, Ying-Ching
;
Wang, Kai-Yu
;
Hsieh, Jun-Yi
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 613-631
Persistent link: https://www.econbiz.de/10011849206
Saved in:
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