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Search: subject:"Brand status"
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Consumer behaviour
7
Konsumentenverhalten
7
Brand
5
Brand management
5
Markenartikel
5
Markenführung
5
Brand status
4
Markenimage
4
Brand image
3
brand status
3
Advertising effects
2
Luxury goods
2
Luxusgüter
2
Werbewirkung
2
Advertising
1
Bekleidung
1
Beziehungsmarketing
1
Bramd image
1
Brand categorization
1
Brand equity
1
Brand preference
1
Brand rejection
1
Celebrity endorsement
1
Celebrity-Werbung
1
China
1
Chinese adults
1
Clothing
1
Consumer decision making style
1
Consumerism
1
Corporate reputation
1
Emotion
1
Experiment
1
Fashion
1
Firmenimage
1
Football
1
Fußball
1
Internet marketing
1
Jugendliche
1
Lay theory
1
Markenforschung
1
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O'Cass, Aron
2
Siahtiri, Vida
2
Chen, Huan
1
Geise, Wolfgang
1
Hu, Miao
1
Kim, Ho
1
Kim, Sang Yong
1
Koo, Minkyung
1
Lee, Jin Won
1
Mass Hareeza Ali
1
Nabi, Nazia
1
Nawal Hanim Abdullah
1
Pang, Jun
1
Papasolomou, Ioanna
1
Patrick, Vanessa M.
1
Qiu, Pingping
1
Raja Nerina Raja Yusof
1
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1
Song, Tae Ho
1
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1
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Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of business research : JBR
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of transnational management : the official journal of the International Management Development Association
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ECONIS (ZBW)
8
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1
Unlocking consumer consideration set size formation for luxury services : a study of self-identification,
brand
status
and anticipated emotions
Siahtiri, Vida
;
O'Cass, Aron
;
Nabi, Nazia
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2488-2502
Persistent link: https://www.econbiz.de/10013412520
Saved in:
2
Purchasing celebrity-endorsed brands as a way of self-presentation
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of electronic marketing and …
15
(
2024
)
4
,
pp. 501-517
Persistent link: https://www.econbiz.de/10015064003
Saved in:
3
Entwicklung und Anwendung eines Softwaretools zur Messung des Markenimages auf der Basis assoziativer Markennetzwerke
Geise, Wolfgang
;
Sunderland, Nicholas
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 235-262)
.
2023
Persistent link: https://www.econbiz.de/10014276986
Saved in:
4
Shape matters : package shape informs
brand
status
categorization and brand choice
Chen, Huan
;
Pang, Jun
;
Koo, Minkyung
;
Patrick, Vanessa M.
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 266-281
Persistent link: https://www.econbiz.de/10012295831
Saved in:
5
Rival-benefiting effect of advertising : experimental extension and empirical investigation
Song, Tae Ho
;
Kim, Sang Yong
;
Kim, Ho
;
Lee, Jin Won
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 603-627
Persistent link: https://www.econbiz.de/10012200300
Saved in:
6
Love or hate, depends on who's saying it : how legitimacy of brand rejection alters brand preferences
Hu, Miao
;
Qiu, Pingping
;
Wan, Fang
;
Stillman, Tyler
- In:
Journal of business research : JBR
90
(
2018
),
pp. 164-170
Persistent link: https://www.econbiz.de/10011882009
Saved in:
7
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
8
In search of status through brands from Western and Asian origins : examining the changing face of fashion clothing consumption in Chinese young adults
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 505-515
Persistent link: https://www.econbiz.de/10010128319
Saved in:
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