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  • Search: subject:"Brand strategy"
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Year of publication
Subject
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Brand management 17,362 Markenführung 17,357 Consumer behaviour 7,533 Konsumentenverhalten 7,532 Markenimage 7,163 Brand image 7,085 Brand 5,287 Markenartikel 5,249 Beziehungsmarketing 2,589 Relationship marketing 2,589 Social Web 1,800 Social web 1,800 Online-Marketing 1,607 Internet marketing 1,587 Marketingmanagement 1,380 Marketing management 1,372 Werbewirkung 1,151 Advertising effects 1,147 Markenpolitik 1,115 Deutschland 1,031 Germany 1,019 Luxury goods 869 Luxusgüter 869 Werbung 735 Advertising 727 Einzelhandel 685 Corporate reputation 680 Retail trade 680 Firmenimage 679 Marketing 679 Brand loyalty 668 Customer satisfaction 649 Kundenzufriedenheit 648 Theorie 635 Theory 635 Internationales Marketing 621 International marketing 611 Emotion 601 Markentreue 584 USA 581
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Online availability
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Undetermined 7,043 Free 2,359
Type of publication
All
Article 12,932 Book / Working Paper 4,456 Journal 29
Type of publication (narrower categories)
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Article in journal 10,381 Aufsatz in Zeitschrift 10,381 Aufsatz im Buch 2,398 Book section 2,398 Hochschulschrift 621 Graue Literatur 493 Non-commercial literature 493 Thesis 443 Case study 437 Fallstudie 437 Collection of articles of several authors 377 Sammelwerk 377 Working Paper 308 Arbeitspapier 307 Aufsatzsammlung 266 Conference paper 126 Konferenzbeitrag 126 Reprint 104 Konferenzschrift 85 Ratgeber 84 Lehrbuch 82 Guidebook 80 Textbook 69 Conference proceedings 53 Handbook 36 Handbuch 36 Bibliografie enthalten 33 Bibliography included 33 Interview 27 Collection of articles written by one author 13 Fallstudiensammlung 13 Sammlung 13 Systematic review 12 Übersichtsarbeit 12 Bibliografie 9 Glossar enthalten 9 Glossary included 9 Mehrbändiges Werk 9 Multi-volume publication 9 Festschrift 7
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Language
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English 14,688 German 2,675 French 29 Undetermined 17 Italian 13 Polish 13 Russian 11 Spanish 4 Swedish 3 Serbian 2 Valencian 1 Kazakh 1 Lithuanian 1 Dutch 1
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Author
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Burmann, Christoph 116 Esch, Franz-Rudolf 105 Baumgarth, Carsten 77 Melewar, T. C. 73 Keller, Kevin Lane 56 Balmer, John M. T. 47 Huber, Frank 42 Ahlert, Dieter 41 De Chernatony, Leslie 41 Meffert, Heribert 41 Bang, Nguyen 38 Bruhn, Manfred 38 Loureiro, Sandra Maria Correia 38 Phau, Ian 36 Foroudi, Pantea 35 Merrilees, Bill 35 Fournier, Susan 33 Uggla, Henrik 33 Bauer, Hans H. 32 Wiedmann, Klaus-Peter 31 Ind, Nicholas 29 Schmidt, Holger J. 29 Romaniuk, Jenni 28 Sattler, Henrik 28 Christodoulides, George 27 Gupta, Suraksha 27 Guzman, Francisco 27 Ko, Eunju 27 MacInnis, Deborah J. 27 Han, Heesup 26 Veloutsou, Cleopatra 26 Kernstock, Joachim 25 Schroeder, Jonathan E. 25 Tomczak, Torsten 25 Völckner, Franziska 25 Diamantopoulos, Adamantios 24 Iglesias, Oriol 24 Park, C. Whan 24 Sarkar, Abhigyan 24 Swoboda, Bernhard 24
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Institution
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Springer Fachmedien Wiesbaden 93 Gesellschaft zur Erforschung des Markenwesens 21 National Bureau of Economic Research 13 Haufe-Lexware GmbH & Co. KG 12 Information Resources Management Association 12 Verlag Dr. Kovač 11 NetLibrary, Inc 7 Springer Gabler <Firma> 7 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 7 Books on Demand GmbH <Norderstedt> 6 Fachhochschule Reutlingen / European School of Business 5 Gesellschaft für Konsum-, Markt- und Absatzforschung 5 IGI Global 5 Verlag Franz Vahlen 5 American Marketing Association 4 Campus Verlag 4 De Gruyter Oldenbourg 4 Deutsche Werbewissenschaftliche Gesellschaft 4 Edward Elgar Publishing 4 Springer International Publishing 4 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 3 Helmut-Schmidt-Universität 3 Institut für Handelsmanagement <Münster (Westf)> 3 UVK Verlagsgesellschaft mbH 3 Österreichische Werbewissenschaftliche Gesellschaft 3 Bundesvereinigung City- und Stadtmarketing Deutschland 2 Chambre de commerce et d'industrie de Paris 2 Erasmus Research Institute of Management 2 Hochschule Niederrhein 2 Institut für Markt- und Distributionsforschung <Köln> 2 Institute of Chartered Financial Analysts of India 2 Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz> 2 Lehmanns Media GmbH 2 Markenverband 2 Marketinginstitut für Textilwirtschaft 2 New Business Verlag GmbH & Co. KG 2 Palgrave Macmillan <Firma> 2 Redline Verlag 2 Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga 2 Springer-Verlag GmbH 2
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Published in...
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Journal of business research : JBR 602 The journal of brand management : an international journal 562 The journal of product & brand management 386 Journal of retailing and consumer services 300 SpringerLink / Bücher 257 European journal of marketing : EJM 125 Psychology & marketing 114 Journal of strategic marketing 112 Marketing intelligence & planning 111 Industrial marketing management : the international journal for industrial and high-tech firms 107 Journal of marketing communications 106 International journal of hospitality management 105 Asia Pacific journal of marketing and logistics 104 Journal of marketing management : MM 102 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 101 The IUP journal of brand management : IJBRM 92 Journal of the Academy of Marketing Science 83 Journal of marketing 81 Journal of promotion management : innovations in planning and applied research 77 International journal of internet marketing and advertising : IJIMA 75 Springer eBook Collection 73 Marketing letters : a journal of research in marketing 70 Innovatives Markenmanagement 68 International journal of advertising : the review of marketing communications 68 Journal of promotion management : JPM 67 Journal of international consumer marketing 66 Journal of advertising research 65 Journal of fashion marketing and management 65 Tourism management : research, policies, practice 65 International marketing review 64 Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS 64 Journal of marketing management : JMM ; journal of the Academy of Marketing 60 Cogent business & management 59 Qualitative market research : an international journal 59 Journal of global marketing 56 Journal of marketing research : JMR 55 Research 55 Business horizons 53 European journal of marketing 53 International journal of contemporary hospitality management 53
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Source
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ECONIS (ZBW) 17,365 Other ZBW resources 24 RePEc 21 BASE 4 EconStor 3
Showing 1 - 10 of 17,417
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You are what you communicate : on the relationships among university brand personality, identification, student participation, and citizenship behaviour
Naheen, Fahmida; Elsharnouby, Tamer H. - In: Journal of marketing for higher education 34 (2024) 1, pp. 368-389
Persistent link: https://www.econbiz.de/10014566979
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Sport team identification : a social identity perspective comparing local and distant fans
Lintumäki, Petri; Koll, Oliver - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10014504781
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The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul; Jacobi, Erik S. - In: The journal of brand management : an international journal 31 (2024) 2, pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
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Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie; Haupt, Martin; Ohlwein, Martin - In: The journal of brand management : an international journal 31 (2024) 2, pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
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The value of "brand" in the Chinese stock market : the impact of brand attention on stock performance and the moderation role of investor sentiment
Liu, Shuqin; Ma, Diandian; Li, Xuerong; Li, Xiuting; … - In: The journal of behavioral finance : a publication of … 25 (2024) 1, pp. 46-61
Persistent link: https://www.econbiz.de/10014513777
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Promoting country image and tourism in new or underdeveloped markets
Rojas-Méndez, José; Davies, Gary - In: Journal of travel research : a quarterly publication of … 63 (2024) 3, pp. 755-768
Persistent link: https://www.econbiz.de/10014582398
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Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu; Ailawadi, Kusum L.; Martos-Partal, Mercedes; … - In: Journal of marketing 88 (2024) 3, pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
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Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul; Völckner, Franziska; Melnyk, Valentyna - In: Journal of marketing 88 (2024) 4, pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
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The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda; Brandão, Amélia Maria Pinto da Cunha - In: The journal of brand management : an international journal 31 (2024) 3, pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
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User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke; Sung, Billy - In: The journal of brand management : an international journal 31 (2024) 4, pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
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