Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Branded entertainment video"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising effects
1
Brand
1
Brand disclosure timing
1
Brand image
1
Brand management
1
Brand prominence
1
Branded entertainment video
1
Consumer behaviour
1
Content sharing
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Product Placement
1
Product placement
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Bang, Hye Jin
1
Choi, Dongwon
1
Keib, Kate M.
1
Lee, Yen-I
1
Wojdynski, Bartosz W.
1
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How brand disclosure timing and brand prominence influence consumer's intention to share branded entertainment content
Choi, Dongwon
;
Bang, Hye Jin
;
Wojdynski, Bartosz W.
; …
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 18-31
Persistent link: https://www.econbiz.de/10011873129
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
