Phan Duy Hung; Vu Huy Thong; Pham Van Tuan; Nguyen Huu … - In: Cogent business & management 11 (2024) 1, pp. 1-26
Perceived Risk, Attitude towards switching and Habit of buying goods at physical stores were integrated to adapt to the … characteristics of buying consumer electronics goods. Conducting a survey of 1104 customers grouped in 3 big cities: Hanoi, Ho Chi … Switching intention, while buying Habits at traditional stores lessens the Switching intention (−0.136). This is the new …