The introduction of Category Management in operational resources purchasing helps to improve logistics service levels … purpose is to develop a methodological framework for category management of operational resources supply for large industrial … methodology for assessing tied-up losses are offered in this article and, they are based on category management. A developed …

In our study, we examine how category density affects entrepreneurs? propensity to engage in category spanning, and … investigate the moderating effects of category fuzziness, regional density, and the number of entrants in a system of categories … increased category density reduces the degree of category spanning, but this effect is attenuated by increased category …

In their loyalty reward programs, large retailers adopt category-specific targeted promotions as an effective means to … increase shoppers' basket values. However, neither the literature nor observed marketing practice provides category selection … methods that maximize the promotion's profitability. Hence, we provide a predictive customer-centric category selection …