Si Van Nguyen; Vo Minh - In: Organizations and markets in emerging economies 12 (2021) 2, pp. 478-502
Consumer Entitlement Inventory (CEI) was developed and applied within Western cultural boundaries. The main contribution of … this study is the extension of the original CEI to better fit the Vietnamese context and to demonstrate its applicability … identified boycott motives in the literature and clarifying their mechanism via social exchange theory. The extended CEI scale …
