Kristabel, Agatha Jane; Wijaya, Serli; Jaolis, Ferry - In: Organizations and markets in emerging economies 15 (2024) 1/30, pp. 51-73
influencing the choice of an insurance brand include the plan value, agent characteristics, referrals, and consumer trust. Over … primary data, the study found that agent characteristics and influencer credibility directly affect an insurance brand … of referrals, agent characteristics, plan values, and influencer credibility on purchase intention, this study validates …
