Lopes, João M.; Oliveira, José - In: Businesses 2 (2022) 2, pp. 156-167
customer knowledge management (CKM). For this study, data were collected from two Portuguese micro-companies. The methodology … on CKM than on the mass interactions and indirect communication with the customer that can potentially exist in SMM. In … social media marketing. It also contributes to the development of the literature on SMM, CRM and CKM. …