Managing customer relations in a modern business environment : towards an ecosystem-based sustainable CRM model
Year of publication: |
2019
|
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Authors: | Shukla, Mahendra Kumar ; Pattnaik, Pinaki Nandan |
Published in: |
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2675, ZDB-ID 2092673-X. - Vol. 18.2019, 1, p. 17-33
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Subject: | CKM | CRM | customer experience management | social CRM | sustainable CRM |
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