Sund, Kristian J.; Lindskov, Annesofie - In: Journal of business models : JOBM 10 (2022) 1, pp. 11-18
Hypercompetition theory states that incumbent firms must restructure their organizations, resources, and product portfolios, as competitive advantages cannot be sustained over time. Yet, hypercompetition is rarer than many scholars and practitioners suggest. In this paper, we suggest that if...