forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan. There … is evidence of brand awareness and consumer/brand loyalty on brand equity. The approach takes into account sources of … brand equity-brand awareness, consumer/brand loyalty and image (perceptions / associations) on the sample of consumer …

forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan. There … is evidence of brand awareness and consumer/brand loyalty on brand equity. The approach takes into account sources of … brand equity—brand awareness, consumer/brand loyalty, and image (perceptions / associations) on the sample of consumer …