A Study On The Association Between Brand Awareness And Consumer/Brand Loyalty For The Packaged Milk Industry In Pakistan
Year of publication: |
2009-06-02
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Authors: | Subhani, Muhammad Imtiaz ; Osman, Ms.Amber |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | BRAND AWARENESS | CONSUMER/BRAND LOYALTY | BRAND EQUITY | BRAND PERCEPTION |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Classification: | B21 - Microeconomics ; M37 - Advertising ; L66 - Food; Beverages; Cosmetics; Tobacco ; D71 - Social Choice; Clubs; Committees; Associations ; M31 - Marketing ; D12 - Consumer Economics: Empirical Analysis ; A13 - Relation of Economics to Social Values ; D43 - Oligopoly and Other Forms of Market Imperfection ; D01 - Microeconomic Behavior: Underlying Principles |
Source: |
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