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Search: subject:"CSR programs"
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Corporate social responsibility
3
CSR measurement tools
2
CSR policies
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CSR programs
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Corporate Social Responsibility
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Brand CSR programs
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Brand image
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Gruber, Verena
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Öberseder, Magdalena
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Gilal, Faheem Gul
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Martinez, Luis F.
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Murphy, Patrick
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Murphy, Patrick E.
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Journal of Business Ethics
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Journal of business ethics : JOBE
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The journal of product & brand management
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ECONIS (ZBW)
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Do all brand CSR initiatives make consumers happy? : the role of CSR-brand (mis)fit and sense of relatedness
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Martinez, Luis F.
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 942-957
Persistent link: https://www.econbiz.de/10014315473
Saved in:
2
Consumers' perceptions of corporate social responsibility : scale development and validation
Öberseder, Magdalena
;
Schlegelmilch, Bodo B.
;
Murphy, …
- In:
Journal of business ethics : JOBE
124
(
2014
)
1
,
pp. 101-115
Persistent link: https://www.econbiz.de/10010424763
Saved in:
3
Consumers’ Perceptions of Corporate Social Responsibility: Scale Development and Validation
Öberseder, Magdalena
;
Schlegelmilch, Bodo
;
Murphy, Patrick
- In:
Journal of Business Ethics
124
(
2014
)
1
,
pp. 101-115
Researchers and companies are paying increasing attention to corporate social responsibility (
CSR
)
programs
and the …
Persistent link: https://www.econbiz.de/10010989883
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