Consumers' perceptions of corporate social responsibility : scale development and validation
Year of publication: |
2014
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Authors: | Öberseder, Magdalena ; Schlegelmilch, Bodo B. ; Murphy, Patrick E. ; Gruber, Verena |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 124.2014, 1, p. 101-115
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Subject: | Corporate social responsibility | Scale development | Consumer perceptions of CSR | Gestalt of CSR | CSR measurement tools | CSR policies | CSR programs | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Stakeholder | Messung | Measurement |
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