//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Cause Marketing"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Cause-Related Marketing
390
Cause-related marketing
390
Consumer behaviour
243
Konsumentenverhalten
243
Marketing management
155
Marketingmanagement
155
Corporate Social Responsibility
122
Corporate social responsibility
120
Beziehungsmarketing
78
Relationship marketing
78
Fundraising
64
cause-related marketing
59
Brand management
50
Markenführung
50
Werbewirkung
44
Advertising effects
42
Brand image
35
Markenimage
35
USA
32
United States
32
Advertising
29
Werbung
29
Nonprofit marketing
28
Nonprofit-Marketing
28
Charity
24
Wohltätigkeit
24
Altruism
23
Altruismus
23
Deutschland
23
Nonprofit-Organisation
22
Germany
20
Nonprofit organization
20
Corporate reputation
19
Firmenimage
19
Sponsoring
19
Cause marketing
18
Emotion
18
Sponsorship
18
India
17
Indien
17
more ...
less ...
Online availability
All
Undetermined
206
Free
46
Type of publication
All
Article
360
Book / Working Paper
58
Type of publication (narrower categories)
All
Article in journal
322
Aufsatz in Zeitschrift
322
Aufsatz im Buch
32
Book section
32
Hochschulschrift
13
Graue Literatur
10
Non-commercial literature
10
Thesis
8
Working Paper
8
Arbeitspapier
7
Case study
4
Fallstudie
4
Reprint
4
Conference paper
2
Konferenzbeitrag
2
Aufsatzsammlung
1
Lehrbuch
1
Mikroform
1
Textbook
1
more ...
less ...
Language
All
English
391
German
22
Undetermined
4
Polish
1
Author
All
Thomas, Sujo
13
Krishna, Aradhna
6
Kureshi, Sonal
6
Wymer, Walter
6
Chang, Chun-Tuan
5
Liu, Gordon
5
Vlachos, Pavlos A.
5
Bae, Mikyeung
4
Bhatt, Viral
4
Bigné Alcañiz, J. Enrique
4
Chang, Chun-tuan
4
Das, Neel
4
Deb, Madhurima
4
Galan-Ladero, M. Mercedes
4
Mattila, Anna S.
4
Rajan, Uday
4
Samu, Sridhar
4
Vrontis, Demetris
4
Youn, Seounmi
4
Amawate, Vibhas
3
Baghi, Ilaria
3
Beise-Zee, Rian
3
Chawla, Deepak
3
Christofi, Michael
3
Coleman, Joshua T.
3
Fries, Anne
3
Galera Casquet, Clementina
3
Gupta, Shruti
3
Hanks, Lydia
3
Kim, Hyuksoo
3
Kim, Jihye
3
Ko, Wai Wai
3
Krepapa, Areti
3
Lafferty, Barbara A.
3
Langen, Nina
3
Lauper, Patricia
3
Lee, Eun Mi
3
Leonidou, Erasmia
3
Oloko, Shamsey
3
Papasolomou, Ioanna
3
more ...
less ...
Institution
All
Fachhochschule Reutlingen / European School of Business
1
Katolicki Uniwersytet Lubelski Jana Pawła II / Wydział Nauk Społecznych
1
RWTH Aachen
1
Tectum Verlag
1
Universität Greifswald
1
Published in...
All
International review on public and non-profit marketing
25
Journal of business research : JBR
17
Journal of business ethics : JOBE
14
Journal of nonprofit & public sector marketing
12
Psychology & marketing
10
Journal of marketing communications
9
International journal of advertising : the quarterly review of marketing communications
6
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
The journal of consumer marketing
5
International journal of nonprofit & voluntary sector marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of promotion management : JPM
4
SpringerLink / Bücher
4
AMS review : official publication of the Academy of Marketing Science
3
Cogent business & management
3
European Sport management quarterly : ESMQ
3
International journal of emerging markets
3
International journal of hospitality management
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing
3
Key debates and contemporary issues in nonprofit marketing
3
Sport management review
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Asian journal of sustainability and social responsibility
2
Australian journal of management
2
Corporate reputation review : an international journal
2
Customer-centric marketing strategies : tools for building organizational performance
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
European journal of marketing
2
International journal of Indian culture and business management : IJICBM
2
International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit and voluntary sector marketing
2
Journal for global business advancement : JGBA
2
Journal of advertising : official publication of the American Academy of Advertising
2
more ...
less ...
Source
All
ECONIS (ZBW)
410
RePEc
3
BASE
2
USB Cologne (EcoSocSci)
2
EconStor
1
Showing
131
-
140
of
418
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
131
Lowering the minimum donation amount increases consumer purchase likelihood of products associated with cause-related marketing campaigns
Tsiros, Michael
;
Irmak, Caglar
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 755-770
Persistent link: https://www.econbiz.de/10012271809
Saved in:
132
Cause-brand association (CBA) : an empirical investigation into millennails in India
Rohit, Deepa
;
Panda, Rajesh
- In:
Journal of customer behaviour
19
(
2020
)
1
,
pp. 29-49
Persistent link: https://www.econbiz.de/10012287449
Saved in:
133
Zwischen unternehmerischer Verantwortung und Greenwashing : eine Best Practice-Perspektive
Kläsener, Robert
- In:
Wirtschaftsethik : sozialethische Beiträge
,
(pp. 203-222)
.
2020
Persistent link: https://www.econbiz.de/10012425480
Saved in:
134
Cause-related marketing research : 19882016 : an academic review and classification
Thomas, Sujo
;
Kureshi, Sonal
;
Vatavwala, Sanket
- In:
Journal of nonprofit & public sector marketing
32
(
2020
)
5
,
pp. 488-516
Persistent link: https://www.econbiz.de/10012312842
Saved in:
135
Role of skepticism and message elaboration in determining consumers' response to cause-related marketing claims on Facebook brand pages
Bae, Mikyeung
- In:
Journal of current issues and research in advertising
41
(
2020
)
3
,
pp. 301-331
Persistent link: https://www.econbiz.de/10012289873
Saved in:
136
The give and take of cause-related marketing : purchasing cause-related products licenses consumer indulgence
Chang, Chun-Tuan
;
Chu, Xing-Yu
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 203-221
Persistent link: https://www.econbiz.de/10012290946
Saved in:
137
Cause-related marketing in online environment : the role of brand-cause fit, perceived value, and trust
Silva, Susana C.
;
Duarte, Paulo
;
Machado, Joana César
; …
- In:
International review on public and non-profit marketing
17
(
2020
)
2
,
pp. 135-157
Persistent link: https://www.econbiz.de/10012292817
Saved in:
138
Consumer skepticism towards cause related marketing : exploring the consumer tendency to question from emerging market perspective
Thomas, Sujo
;
Kureshi, Sonal
- In:
International review on public and non-profit marketing
17
(
2020
)
2
,
pp. 225-236
Persistent link: https://www.econbiz.de/10012292855
Saved in:
139
Capture the hearts to win the minds : cause-related marketing in Egypt
Shazly, Rana Essam
;
Mahrous, Abeer A.
- In:
International review on public and non-profit marketing
17
(
2020
)
3
,
pp. 255-276
Persistent link: https://www.econbiz.de/10012292875
Saved in:
140
Benefits of cause-related marketing for companies and nonprofits : focusing on the roles of self-corporate congruity and issue involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International review on public and non-profit marketing
17
(
2020
)
3
,
pp. 317-330
Persistent link: https://www.econbiz.de/10012292912
Saved in:
First
Prev
10
11
12
13
14
15
16
17
18
19
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->