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Search: subject:"Celebrity brand"
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Brand management
13
Celebrity endorsement
13
Celebrity-Werbung
13
Consumer behaviour
13
Konsumentenverhalten
13
Markenführung
13
Brand image
11
Markenimage
11
Advertising effects
8
Werbewirkung
8
Celebrity brand
5
Brand
3
Brand extension
3
Markenartikel
3
Markentransfer
3
Advertising
2
Brand extension authenticity
2
Human brand
2
Purchase Intention
2
Werbung
2
Art trade
1
Arts marketing sector
1
Attitude Towards Advertising
1
Attitude Towards Brand
1
Beziehungsmarketing
1
Brand authenticity
1
Brand credibility
1
Brand extension fit
1
Brand-consumer congruence
1
Business start-up
1
Cause-Related Marketing
1
Cause-related marketing
1
Celebrity
1
Celebrity Brand Fit
1
Celebrity Endorsement
1
Celebrity brand avoidance
1
Celebrity brand extension
1
Celebrity brand extensions
1
Celebrity brand fit
1
Celebrity brand hate
1
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Undetermined
14
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Article
14
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Article in journal
14
Aufsatz in Zeitschrift
14
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English
14
Author
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Castillo, Ernesto del
2
Osorio, María Lucila
2
Agbemabiese, George Cudjoe
1
Ameyibor, Leeford Edem Kojo
1
Arasu Balasubramaniam, Senthil
1
Burmester, Alexa B.
1
Cambra-Fierro, Jesús
1
Centeno, Edgar
1
Centeno-Velázquez, Edgar
1
Chan, Kara
1
Clement, Michel
1
Cronin, James
1
Duraipandian, Israel
1
English, Rebecca
1
Fan, Fei
1
Feglo, Mawuli
1
Inbaraj, J. Daniel
1
Jiang, Mengtian
1
Johns, Raechel
1
Johnson, Johney
1
Jones, Scott
1
Liao, Tien-Tien
1
López-Pérez, María Eugenia
1
Mathys, Juliane
1
Mohammed, Iddrisu
1
Piacentini, Maria
1
Pradhan, Debasis
1
Preko, Alexander Diani Kofi
1
Rifon, Nora J.
1
Sethi, Dhruv
1
Su, Yaohua
1
Teng, Weichen
1
Thamaraiselvan, N.
1
Thomas, Tijo
1
Tseng, Timmy H.
1
Walsh, Patrick
1
Wang, Han-Yu
1
Wei, Cang-Liang
1
Williams, Antonio
1
Wu, Shuang
1
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The journal of product & brand management
3
Journal of business research : JBR
2
Journal of marketing communications
2
Journal of retailing and consumer services
2
Arts and the market : AAM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International review on public and non-profit marketing
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Vision : the journal of business perspective
1
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ECONIS (ZBW)
14
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1
An investigation of
celebrity
brand
hate influence in the arts marketing sector of Ghana
Mohammed, Iddrisu
;
Preko, Alexander Diani Kofi
; …
- In:
Arts and the market : AAM
12
(
2022
)
3
,
pp. 215-230
Persistent link: https://www.econbiz.de/10013485918
Saved in:
2
Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
3
Consumer response to celebrity transgression : investigating the effects of celebrity gender and past transgressive and philanthropic behaviors using real celebrities
Rifon, Nora J.
;
Jiang, Mengtian
;
Wu, Shuang
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 517-529
Persistent link: https://www.econbiz.de/10014281331
Saved in:
4
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
5
Celebrity
brand
break-up : fan experiences of para-loveshock
Jones, Scott
;
Cronin, James
;
Piacentini, Maria
- In:
Journal of business research : JBR
145
(
2022
),
pp. 720-731
Persistent link: https://www.econbiz.de/10013197946
Saved in:
6
In search of fit or authenticity? : a product-type consumer decision in
celebrity
brand
extensions
Osorio, María Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesús
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 841-853
Persistent link: https://www.econbiz.de/10013407559
Saved in:
7
Authenticity, fit and product type : testing a
celebrity
brand
extension model cross-culturally
Osorio, María Lucila
;
Centeno-Velázquez, Edgar
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665982
Saved in:
8
An exploration of celebrity business ventures and their appeal to fans and non-fans
Teng, Weichen
;
Su, Yaohua
;
Liao, Tien-Tien
;
Wei, Cang-Liang
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012238325
Saved in:
9
To extend or not extend a human brand : an analysis of perceived fit and attitudes toward athlete brand extensions
Walsh, Patrick
;
Williams, Antonio
- In:
Journal of sport management : the official journal of …
31
(
2017
)
1
,
pp. 44-60
Persistent link: https://www.econbiz.de/10011669258
Saved in:
10
The impact of celebrity expertise on advertising effectiveness : the mediating role of
celebrity
brand
fit
Thomas, Tijo
;
Johnson, Johney
- In:
Vision : the journal of business perspective
21
(
2017
)
4
,
pp. 367-374
Persistent link: https://www.econbiz.de/10011833558
Saved in:
1
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