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Search: subject:"Celebrity worship"
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Celebrity worship
4
Celebrity-themed aircraft
3
Air transport
2
Aircraft
2
Celebrity endorsement
2
Celebrity-Werbung
2
Consumer behaviour
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Intention
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Konsumentenverhalten
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Livery
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Luftfahrzeug
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Theory of planned behavior
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Advertising
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Aerospace industry
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Brand management
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Consumer attitudes
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Fluggesellschaft
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India
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Indien
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Structural equation model
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Strukturgleichungsmodell
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marketing
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Ngamsiriudom, Waros
3
Wang, Stephen W.
3
Banerjee, Neelotpaul
1
Singh, Ramendra Pratap
1
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Journal of Air Transport Management
1
Journal of air transport management
1
Journal of promotion management : innovations in planning and applied research
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Journal of service theory and practice : JSTP
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ECONIS (ZBW)
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1
Exploring the influence of
celebrity
worship
on brand attitude, advertisement attitude, and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 225-251
Persistent link: https://www.econbiz.de/10012179021
Saved in:
2
Celebrity livery featured aircraft, the Moneki Neko (fortune cat) of airlines
Wang, Stephen W.
;
Ngamsiriudom, Waros
- In:
Journal of Air Transport Management
42
(
2015
)
C
,
pp. 110-117
investigate the influences of
celebrity
worship
on the original Theory of Planned Behavior's constructs, and purchase intention …
Persistent link: https://www.econbiz.de/10011190606
Saved in:
3
Hello Kitty livery is just a glimpse of Hello Kitty experiential package : the effects of celebrity-themed aircraft on purchase intention
Wang, Stephen W.
;
Ngamsiriudom, Waros
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
1
,
pp. 75-94
Persistent link: https://www.econbiz.de/10011306023
Saved in:
4
Celebrity livery featured aircraft, the Moneki Neko (fortune cat) of airlines
Wang, Stephen W.
;
Ngamsiriudom, Waros
- In:
Journal of air transport management
42
(
2015
),
pp. 110-117
Persistent link: https://www.econbiz.de/10010481749
Saved in:
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