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Search: subject:"Chinese sports"
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China
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Audience loyalty
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Audience perception
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Beziehungsmarketing
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Chinese sports
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Chinese sports live broadcast platform
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Football
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Fußball
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Professional sports
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SEM model
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Desbordes, Michel
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Huang, Zhiyong
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International journal of sports marketing & sponsorship
1
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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Exploring the sustainable influencing factors of audience loyalty of
Chinese
sports
live broadcast platform based on SEM model
Zou, Yao
;
Zhang, Xizhi
;
Zheng, Weitao
;
Huang, Zhiyong
- In:
Technological forecasting & social change : an …
189
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014266197
Saved in:
2
Sport business in China : current state and prospect
Liu, Dongfeng
;
Zhang, James J.
;
Desbordes, Michel
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 2-10
Persistent link: https://www.econbiz.de/10011695186
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