Jawahar, Deepa; Vincent, Vinney Zephaniah; Philip, Anju … - In: International Journal of Tourism Cities 6 (2020) 3, pp. 491-509
study also examines the mediating role of ‘city attachment’ in the relationship between event image and city brand equity … state of India. Findings Results show that the direct relationship between event image and city brand equity is stronger … functional and affective aspects and its influence on city attachment and city brand equity. …