Voluntary eco-labeling programs have gained popularity in the tourism industry as initiatives for encouraging businesses to adopt sustainable practices. Yet, for these program to appeal to businesses, it is crucial that they generate positive market benefits for participating businesses. In this...

As one of the most popular drinks in the world, coffee has limitations in its complex and opaque supply chain. Consumers have difficulty verifying coffee quality according to the price they pay. However, innovative technologies such as blockchain emerge with the potential to support the coffee...

This paper estimates the impact on consumer behavior of a firm’s voluntary disclosure of information. Specifically, we study the impact of Starbucks’ disclosure of calorie information on its menu boards in June 2013. Using data on over 250,000 consumers’ visits to specific restaurant...

Minority-owned businesses suffer from systemic difficulties in operating their businesses, compared to businesses owned by White individuals. In response, some minority business owners explicitly highlight their race or ethnicity via minority-owned labels (e.g. “Black-Owned Business”,...

A sustainable diet that respects planetary boundaries is becoming increasingly important. When purchasing food, labels are one way to communicate sustainability features of a food product to the consumer. Recently, more and more sustainability labels are coming on the market or are being...