Farmer-owned brand purchases : the importance of label comprehension and price fairness perception
Jasper Grashui and Ye Su
| Year of publication: |
2023
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|---|---|
| Authors: | Grashui, Jasper ; Su, Ye |
| Published in: |
Studies in agricultural economics. - Budapest : [Verlag nicht ermittelbar], ISSN 2063-0476, ZDB-ID 2635807-4. - Vol. 125.2023, 1, p. 37-44
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| Subject: | farmer-owned | agricultural cooperative | consumer behaviour | label comprehension | price fairness | structural equation model | Konsumentenverhalten | Consumer behaviour | Gerechtigkeit | Justice | Preismanagement | Pricing strategy | Warenkennzeichnung | Product labelling | Wahrnehmung | Perception | Markenartikel | Brand | Strukturgleichungsmodell | Structural equation model | Markenführung | Brand management | Handelsmarke | Store brand |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.7896/j.2390 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014265922