Huwaida, Labibah Alya; Yusuf, Ali; Satria, Ariq Naufal; … - In: Journal of open innovation : technology, market, and … 10 (2024) 2, pp. 1-10
The landscape of social media has greatly evolved, which created new opportunities, especially in the field of e-commerce. This has led to the development of social commerce (s-commerce), where social media is used for online shopping and business activities, especially for Generation Z (Gen-Z)....