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Search: subject:"Cognitive elaboration"
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Cognition
4
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Cognitive elaboration
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Consumer behaviour
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cognitive elaboration
2
Advertising
1
Affective elaboration
1
Beziehungsmarketing
1
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Bring-Your-Own-Device (BYOD)
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Credibility perception
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Datensicherheit
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Humanitarian aid
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Humanitäre Hilfe
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Internet marketing
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Markenführung
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Numerical cues
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Online retailing
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Online review comments
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Online-Handel
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Perceived review helpfulness
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Perception
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Relationship marketing
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Viral marketing
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Virales Marketing
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Wahrnehmung
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brand relationship quality
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color format
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disaster relief advertising
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information security policies
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integrated resort brand experience
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Ahn, Jiseon
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Back, Ki-Joon
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Li, Hongliu
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1
Sia, Choon Ling
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Wang, Shuyang
1
Wang, Xinwei
1
Xingyuan, Wang
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Xue, Fei
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Yang, Zhilin
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Journal of nonprofit & public sector marketing
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Journal of organizational computing and electronic commerce
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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The service industries journal
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ECONIS (ZBW)
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The power of numbers : an examination of the relationship between numerical cues in online review comments and perceived review helpfulness
Li, Hongliu
;
Xingyuan, Wang
;
Wang, Shuyang
;
Zhou, Wenkai
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 126-139
Persistent link: https://www.econbiz.de/10013536285
Saved in:
2
The structural effects of affective and
cognitive
elaboration
in formation of customer-brand relationship
Ahn, Jiseon
;
Back, Ki-Joon
- In:
The service industries journal
40
(
2020
)
3/4
,
pp. 226-242
Persistent link: https://www.econbiz.de/10012208488
Saved in:
3
Security policy pt-in decisions in Bring-Your-Own-Device (BYOD) : a persuasion and
cognitive
elaboration
perspective
Yang, Xue
;
Wang, Xinwei
;
Yue, Wei Thoo
;
Sia, Choon Ling
; …
- In:
Journal of organizational computing and electronic commerce
29
(
2019
)
4
,
pp. 274-293
Persistent link: https://www.econbiz.de/10012203524
Saved in:
4
Effects of color in disaster relief advertising and the mediating role of
cognitive
elaboration
Zhou, Lijie
;
Xue, Fei
- In:
Journal of nonprofit & public sector marketing
31
(
2019
)
4
,
pp. 403-427
Persistent link: https://www.econbiz.de/10012200034
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