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Search: subject:"Company loyalty"
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Company loyalty
3
Beziehungsmarketing
2
Kundenbindungsprogramm
2
Latent financial risk
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Loyalty program
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Loyalty programs
2
Relationship marketing
2
Communication
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Consumer behaviour
1
Customer-company identification
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Customer–company identification
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Einzelhandel
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Konsumentenverhalten
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Loyalty
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Loyalty programme
1
Perceived value
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Programme loyalty
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Retail
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Retail trade
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Alejandro, Thomas Brashear
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Groza, Mark D.
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Kang, Jun
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Gupta, Seema
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Gupta, Tanvi
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Shainesh, G.
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IIMB management review
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Journal of Business Research
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Journal of business research : JBR
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ECONIS (ZBW)
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Navigating from programme loyalty to
company
loyalty
Gupta, Seema
;
Gupta, Tanvi
;
Shainesh, G.
- In:
IIMB management review
30
(
2018
)
3
,
pp. 196-206
Persistent link: https://www.econbiz.de/10012028971
Saved in:
2
Customer–company identification and the effectiveness of loyalty programs
Kang, Jun
;
Alejandro, Thomas Brashear
;
Groza, Mark D.
- In:
Journal of Business Research
68
(
2015
)
2
,
pp. 464-471
loyalty into
company
loyalty
, and reduce the company's latent financial risk. …
Persistent link: https://www.econbiz.de/10011117156
Saved in:
3
Customer-company identification and the effectiveness of loyalty programs
Kang, Jun
;
Alejandro, Thomas Brashear
;
Groza, Mark D.
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 464-471
Persistent link: https://www.econbiz.de/10010472529
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