Amadasun, Donald O. E.; Mutezo, Ashley T. - In: Journal of innovation and entrepreneurship : JIE 11 (2022), pp. 1-17
This paper established some market-driven strategies that influence the competitive growth of small and medium … dynamics as variables that influence SMEs' competitive growth. The investigation shows that these critical factors of market … competitive growth. The results indicated that the factors used to measure market-driven strategies influence SMEs competitive …