Effect of market-driven strategies on the competitive growth of SMEs in Lesotho
Year of publication: |
2022
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Authors: | Amadasun, Donald O. E. ; Mutezo, Ashley T. |
Published in: |
Journal of innovation and entrepreneurship : JIE. - Heidelberg : SpringerOpen, ISSN 2192-5372, ZDB-ID 2679760-4. - Vol. 11.2022, Art.-No. 21, p. 1-17
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Subject: | Competitive growth | Competitive intensity | Market orientation | Market-driven strategies | Small and medium-sized enterprises | Technological dynamics | KMU | SME | Internationaler Wettbewerb | International competition | Wettbewerbsstrategie | Competitive strategy | Wettbewerb | Competition | Marketingmanagement | Marketing management | Lesotho |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1186/s13731-022-00217-4 [DOI] hdl:10419/259691 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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