only consumer dynamics are considered, and when competitive reactions are also taken into account. The results confirm all … reactions both affect cross-brand price elasticities, and contrary to expectations, competitive reactions accumulate rather than … significantly stronger when consumer and competitive dynamics are taken into account. Dynamic consumer responses and competitive …

sales and on competitive reactions. By cataloging the numerical results, we are able to formulate empirical generalizations … behavior. The net impact of the over-time effects of advertising and price-promotion attacks, competitive reactions and the …

sales and on competitive reactions. By cataloging the numerical results, we are able to formulate empirical generalizations … behavior. The net impact of the over-time effects of advertising and price-promotion attacks, competitive reactions and the …