Kumar, Ashish; Shankar, Ravi; Momaya, Kirankumar S. - In: Asia Pacific Journal of Marketing and Logistics 27 (2015) 2, pp. 349-363
Purpose – The purpose of this paper is to illustrate, from a Myanmar mobile operator’s point of view, the trade-off between trying to trying to get to untapped towns and villages faster than competition (“time-to-market” strategy) and cooperating with competition through network sharing...