Search Results - subject:"Complementary product"

Joint optimization of inventory planning, maintenance policy and pricing for perishable complementary products by considering the product freshness and technology level

Salmasnia, Ali; Talesh-Kazemi, Ali; Maleki, Mohammad Reza - In: Journal of industrial and business economics 49 (2022) 4, pp. 713-746

Persistent link: https://www.econbiz.de/10013461683

Complementary product categorization and its influence on the make, buy, and ally decision : an exploratory study

Baburaj, Yamuna; Tzabbar, Daniel; Narayanan, V. K. - In: International journal of innovation management 25 (2021) 1, pp. 2150006-1-2150006-33

Persistent link: https://www.econbiz.de/10012507942

Effect of complementary product fit and brand awareness on brand attitude after M&As : word of mouth as a moderator

Lee, Hsiang-Ming; Chen, Tsai; Hsu, Ya-Hui; Wu, Yu-Chi - In: Global journal of business research : GJBR 12 (2018) 1, pp. 51-67

Persistent link: https://www.econbiz.de/10011865254

Joint advertising of complementary products sold through an independent retailer

Karray, Salma; Sigué, Simon Pierre - In: International journal of production research 56 (2018) 15, pp. 5222-5233

Persistent link: https://www.econbiz.de/10011931109

Pricing decisions if complementary products in a two-level fuzzy supply chain

Zhao, Jing; Wei, Jie; Li, Yongjian - In: International journal of production research 56 (2018) 5, pp. 1882-1903

Persistent link: https://www.econbiz.de/10011872289

Multi-dimensional Understanding of the “Product” in the Marketing Decision Process

Boier, Rodica - In: Studies and Scientific Researches. Economics Edition (2010) 15

The paper starts from the observation that students often experience difficulties in identifying the complete set of aspects involved in making product decisions, but also in understanding the correlations established between these elements. The review of the information required by product...

Persistent link: https://www.econbiz.de/10008470771

A game-theoretic model for co-promotions : choosing a complementary versus an independent product ally

Karray, Salma; Sigué, Simon Pierre - In: Omega : the international journal of management science 54 (2015), pp. 84-100

Persistent link: https://www.econbiz.de/10011293552

A game-theoretic model for co-promotions: Choosing a complementary versus an independent product ally

Karray, Salma; Sigué, Simon Pierre - In: Omega 54 (2015) C, pp. 84-100

effectiveness of joint promotion, and the base demand for each product. Commonly, a partnership between a complementary product and … the independent product is optimal when the price effect of the complementary product is large, while the partnership … scenarios: no promotional partnership, partnership between the two complementary products, partnership between a complementary …

Persistent link: https://www.econbiz.de/10011264267

The role of complementary products on platform adoption : evidence from the video console market

Cenamor, Javier; Usero, Belén; Fernández Rodríguez, … - In: Technovation : the international journal of … 33 (2013) 12, pp. 405-416

Persistent link: https://www.econbiz.de/10010250699

When to make proprietary software open source

Caulkins, Jonathan P.; Feichtinger, Gustav; Grass, Dieter; … - In: Journal of economic dynamics & control 37 (2013) 6, pp. 1182-1194

Persistent link: https://www.econbiz.de/10009740443