between options of a product line. In this article, the compromise effect is investigated according to which the share of a … studies on the compromise effect used artificial designs that lack realism, a limited external validity of experimental … magnitude of the compromise effect is significantly reduced in such real marketplace scenarios hence notably influencing …

This study investigates context effects in general and the compromise effect in particular. It is argued that earlier … find that the compromise effect holds for real purchase decisions, and therefore is validated and not an artificial effect … settings tend to be significantly reduced when real payoff mechanisms are introduced. Therefore, to validate the compromise …

. Specifically we investigate the endowment effect, the compromise effect, asymmetric dominance and the ‘more is less’ phenomena …