Search Results - subject:"Consumer Reaction"

How will mandatory nutrition and ingredient labelling affect the wine industry? A quantitative study of producers' perspectives

Pabst, Evelyn; Szolnoki, Gergely; Mueller Loose, Simone - In: Wine Economics and Policy 8 (2019) 2, pp. 103-113

Purpose The purpose of this study is to examine producers' perspectives on the mandatory labelling of nutrition and ingredient information for wine, as suggested by the European Commission. Producers' expectations about consumer reactions to new label information, the consequences of mandatory...

Persistent link: https://www.econbiz.de/10014485149

How will mandatory nutrition and ingredient labelling affect the wine industry? : a quantitative study of producers' perspectives

Pabst, Evelyn; Szolnoki, Gergely; Mueller Loose, Simone - In: Wine Economics and Policy 8 (2019) 2, pp. 103-113

Persistent link: https://www.econbiz.de/10012139171

Making word-of-mouth impactful : why consumers react more to WOM about experiential than material purchases

Bastos, Wilson; Moore, Sarah G. - In: Journal of business research : JBR 130 (2021), pp. 110-123

Persistent link: https://www.econbiz.de/10012544769

Consumer reaction: linking consumer associations and cultural values

Lodhi, Suleman Aziz; Ali, Muhammad - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 11 (2017) 2, pp. 720-736

the consumers. The objective of this study is to examine the effect of brand associations on consumer reaction, brand … associations have positive impact on consumer reaction and cultural values play moderating role in this relationship. Specifically … brand managers to identify how cultural values influence the consumer reaction, which associations are contributing towards …

Persistent link: https://www.econbiz.de/10011938571

Consumer reaction: linking consumer associations and cultural values

Orangzab; Lodhi, Suleman Aziz; Ali, Muhammad - In: Pakistan journal of commerce and social sciences 11 (2017) 2, pp. 720-736

Persistent link: https://www.econbiz.de/10011930507

Deceptive advertising and consumer reaction : a study of Delta Soap advertisement

Ukaegbu, Raymond Chimezie - In: Inventi impact: retailing & consumer services (2020) 3, pp. 171-177

Persistent link: https://www.econbiz.de/10012321370

Bailing on the car that wasn't bailed out: Bounding consumer reactions to financial distress

Huse, Cristian; Koptyug, Nikita - 2015

This paper examines how consumers react to the financial distress of durable goods manufacturers by looking at the Swedish new car market. We employ a difference-in-differences matching methodology whereby we compare sales of carmaker Saab with those of a carefully constructed control group of...

Persistent link: https://www.econbiz.de/10011442479

Bailing on the car that wasn't bailed out : bounding consumer reactions to financial distress

Huse, Cristian; Koptyug, Nikita - 2015

Persistent link: https://www.econbiz.de/10011386760

The role of consumers' attitudes in estimating consumer response to assortment composition : evidence from Spain

Ruiz-Real, José Luis; Gázquez-Abad, Juan Carlos; … - In: International journal of retail & distribution management 45 (2017) 7/8, pp. 782-807

Persistent link: https://www.econbiz.de/10011775713

Consumer reactions to the merger : understanding the role of pre-merger brands

Andrews MacLelland, Melinda; Goldsmith, Ronald E.; … - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 615-634

Persistent link: https://www.econbiz.de/10010462629