The role of consumers' attitudes in estimating consumer response to assortment composition : evidence from Spain
José Luis Ruiz-Real and Juan Carlos Gázquez-Abad, Irene Esteban-Millat and Francisco J. Martínez-López
| Year of publication: |
2017
|
|---|---|
| Authors: | Ruiz-Real, José Luis ; Gázquez-Abad, Juan Carlos ; Esteban-Millat, Irene ; Martínez-López, Francisco J. |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 45.2017, 7/8, p. 782-807
|
| Subject: | Private label | Assortment | Retailers | Consumer's reaction | Konsumentenverhalten | Consumer behaviour | Spanien | Spain | Sortiment | Retail assortment | Einzelhandel | Retail trade | Handelsmarke | Store brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-09-2016-0163 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011775713