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Search: subject:"Consumer age"
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Consumer behaviour
6
Konsumentenverhalten
6
Brand management
5
Markenführung
5
Brand image
4
Markenimage
4
consumer age
4
Brand
3
Markenartikel
3
Advertising effects
2
Cognition
2
Consumer age
2
Emotion
2
Kognition
2
Werbewirkung
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Advertising
1
Age group
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Altersgruppe
1
Beziehungsmarketing
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Brand awareness set
1
Brand loyalty
1
Brand recall
1
Brand recognition
1
COVID-19
1
Cognitive decline
1
Consumer age-groups
1
Consumer behavior
1
Crisis management
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Elderly people
1
Electronic commerce
1
Gender
1
Geschlecht
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Grocery shopping
1
Handelsmarke
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Health locus-of-control
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Household
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Household size
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Hygiene consciousness
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Markentreue
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research-article
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English
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Lambert-Pandraud, Raphaëlle
2
Laurent, Gilles
2
Anesbury, Zachary William
1
Babu, C. N. S. Ramnath
1
Bellman, Steven
1
Driesener, Carl
1
Gierl, Heribert
1
Gourvennec, Bernard
1
Gumparthi, Vivek Pani
1
Hollebeek, Linda D.
1
Itani, Omar S.
1
Mullet, Etienne
1
Page, Bill
1
Prashant, Anuradha
1
Sharp, Byron
1
Srivastava, Mala
1
Stock, Carolin
1
Yoon, Carolyn
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of marketing : IJM ; formerly Der Markt
1
Journal of Services Marketing
1
Journal of promotion management : innovations in planning and applied research
1
Marketing letters : a journal of research in marketing
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South Asian journal of management : SAJM
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ECONIS (ZBW)
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1
The social influences in consumer-brand relationships : the moderating roles of gender and
consumer
age
Gumparthi, Vivek Pani
;
Srivastava, Mala
- In:
Journal of promotion management : innovations in …
30
(
2024
)
5
,
pp. 767-810
Persistent link: https://www.econbiz.de/10015049463
Saved in:
2
Effect of household size and age on consumer perceptual factors influencing store brand purchase intention : a multi-group analysis
Babu, C. N. S. Ramnath
;
Prashant, Anuradha
- In:
South Asian journal of management : SAJM
30
(
2023
)
3
,
pp. 119-140
Persistent link: https://www.econbiz.de/10014438977
Saved in:
3
Ageism kills brands
Anesbury, Zachary William
;
Bellman, Steven
;
Driesener, Carl
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
4
,
pp. 364-370
Persistent link: https://www.econbiz.de/10013435341
Saved in:
4
Consumers’ health-locus-of-control and social distancing in pandemic-based e-tailing services
Itani, Omar S.
;
Hollebeek, Linda D.
- In:
Journal of Services Marketing
35
(
2021
)
8
,
pp. 1073-1091
grocery shopping behavior and future intentions to be contingent on
consumer
age
, with stronger effects identified for older …
Persistent link: https://www.econbiz.de/10014906471
Saved in:
5
Investigating Brand Verbal Fluency : when known brands do not come to mind
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 304-315
Persistent link: https://www.econbiz.de/10011887360
Saved in:
6
Impact of age on brand awareness sets : a turning point in consumers' early 60s
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
;
Mullet, …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10011675161
Saved in:
7
When does the feling of nostalgia improve product evaluations?
Gierl, Heribert
;
Stock, Carolin
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 139-148
Persistent link: https://www.econbiz.de/10010408096
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