Search Results - subject:"Consumer behaviour"

Estimating geographical retail markets from card spending data

Doshi, Samir; Hoolohan, Vicky; Lewis, Tabitha; … - 2024

Persistent link: https://www.econbiz.de/10015084607

The impact of fashion brand sustainability on consumer purchasing decisions

Mandarić, Doroteja; Hunjet, Anica; Vuković, Dijana - In: Journal of risk and financial management : JRFM 15 (2022) 4, pp. 1-17

various factors that may influence consumer behaviour, such as the sustainability of a fashion brand or product, potentially …

Persistent link: https://www.econbiz.de/10013273094

Measuring consumers' dominant value perceptions to determine their purchase intention of luxury fashion consumption

Liu, Tong; Rodriguez, Carolina Quintero; Huang, Wen-Chieh - In: Cogent business & management 10 (2023) 3, pp. 1-17

This research aims to determine the Chinese millennials' dominant value perception on their purchase intention of luxury fashion goods. A survey was used to analyse the importance of luxury values such as quality, uniqueness, self-expression, prestige, and brand image when purchasing luxury...

Persistent link: https://www.econbiz.de/10014505912

Alfina; Sri Hartini; Mardhiyah, Dien - In: Cogent business & management 10 (2023) 3, pp. 1-21

synthesises developments, antecedents, and emerging responses to FOMO in a broad context of consumer behaviour. This study employs …

Persistent link: https://www.econbiz.de/10014506388

Emojis to conversion on social media

Mladenović, Dušan; Koštiál, Kamil; Ljepava, Nikolina; … - In: International journal of consumer studies 47 (2023) 3, pp. 977-994

Persistent link: https://www.econbiz.de/10014250669

The effects of brand equity on millennials' purchase decision for sports nutrition products in Ireland

Louvet, Denise - In: DBS business review : an international academic … 5 (2023), pp. 5-50

Persistent link: https://www.econbiz.de/10014252361

Consumer decision-making rules for FMCG products : study of rural in North India

Verma, Suraj; Rojhe, Kuldeep Chand; Horská, Elena; … - In: Economies : open access journal 11 (2023) 1, pp. 1-13

The present study aims to identify the demographic variables that influence rural customers' decision-making rules in the process of purchasing fast-moving consumer goods (FMCGs) products. Five FMCG personal care products are taken into consideration for the study. A multistage proportionate...

Persistent link: https://www.econbiz.de/10013500642

How does social media influence the behaviour of hotel consumers?

Pontes, Alexandra; Ramos, Célia M. Q. - In: Journal of tourism, sustainability and well-being 11 (2023) 2, pp. 116-135

investigates social media in hospitality by analysing its effects on consumer behaviour: accommodation booking in the digital … advertising and the quality of testimonials shared on social media influence consumer behaviour when booking hotel accommodations …. The more positive the comments on the online review sites, the more influence they have on consumer behaviour. …

Persistent link: https://www.econbiz.de/10014318394

Is there an impact of digital transformation on consumer behaviour? : an empirical study in the financial sector

Uribe-Linares, Giovanna Patzy; Ríos-Lama, Cristian Armando - In: Economies : open access journal 11 (2023) 5, pp. 1-16

transformation on consumer behaviour in the financial sector. A quantitative explanatory level approach was used. The study … significant impact on consumer behaviour in the financial sector, tested by Chi-square and ordinal logistic regression (χ2 = 0 ….000 < 0.05; Wald coefficient = 29.162 = 0.000; Nagelkerke's R2 = 0.381), confirming that consumer behaviour is driven by …

Persistent link: https://www.econbiz.de/10014319231

Towards an integrated debiasing framework for consumer financial decisions : a reflection on debiasing research

Jugnandan, Shreeya; Willows, Gizelle D. - In: International journal of consumer studies 47 (2023) 4, pp. 1544-1560

Persistent link: https://www.econbiz.de/10014326054