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Search: subject:"Consumer innovativeness and consumer behaviour"
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A study on consumer perspectives for adoption and diffusion of innovations in fairness creams for males in India
Sharma, Kiran
;
Nayak, Nayana
- In:
Journal of customer behaviour
16
(
2017
)
1
,
pp. 75-89
Persistent link: https://www.econbiz.de/10011757562
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