A study on consumer perspectives for adoption and diffusion of innovations in fairness creams for males in India
Year of publication: |
2017
|
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Authors: | Sharma, Kiran ; Nayak, Nayana |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 16.2017, 1, p. 75-89
|
Subject: | New product adoption | Diffusion of innovation | Perceived innovation characteristics | Consumer innovativeness and consumer behaviour | Demographics | Discriminant analysis | Konsumentenverhalten | Consumer behaviour | Indien | India | Innovation | Innovationsdiffusion | Innovation diffusion |
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