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Search: subject:"Consumer journeys"
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Consumer journeys
6
Consumer behaviour
5
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Artificial Intelligence
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2
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2
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1
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Al-Abdin, Ahmed
1
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1
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Journal of the Academy of Marketing Science
5
Journal of retailing
1
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ECONIS (ZBW)
6
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1
When the road is rocky : investigating the role of vulnerability in
consumer
journeys
Sudbury-Riley, Lynn
;
Hunter-Jones, Philippa
;
Al-Abdin, Ahmed
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 1045-1068
Persistent link: https://www.econbiz.de/10015048116
Saved in:
2
Co-creating educational
consumer
journeys
: a sensemaking perspective
Beverland, Michael B.
;
Cankurtaran, Pinar
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 284-305
Persistent link: https://www.econbiz.de/10015047761
Saved in:
3
Journeying together : aligning retailer and service provider roles with collective consumer practices
Thomas, Tandy Chalmers
;
Epp, Amber M.
;
Price, Linda L.
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 9-24
Persistent link: https://www.econbiz.de/10012295803
Saved in:
4
Chronic illness medication compliance : a liminal and contextual consumer journey
Nakata, Cheryl
;
Izberk-Bilgin, Elif
;
Sharp, Lisa
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 192-215
Persistent link: https://www.econbiz.de/10012022563
Saved in:
5
Relationship journeys in the internet of things : a new framework for understanding interactions between consumers and smart objects
Novak, Thomas P.
;
Hoffman, Donna L.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 216-237
Persistent link: https://www.econbiz.de/10012022565
Saved in:
6
Cultural experiential goal pursuit, cultural brand engagement, and culturally authentic experiences : sojourners in America
Vredeveld, Anna J.
;
Coulter, Robin A.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 274-290
Persistent link: https://www.econbiz.de/10012022577
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