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Search: subject:"Consumer neuroscience"
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Neuroscience
47
Neurowissenschaften
47
Consumer behaviour
46
Konsumentenverhalten
45
Neuromarketing
38
consumer neuroscience
29
Consumer neuroscience
23
neuromarketing
10
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8
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8
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7
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6
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6
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fMRI
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Consumer Neuroscience
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Markenimage
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Advertising
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EEG
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4
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3
Bibliometrics
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Marketing
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consumer behavior
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functional magnetic resonance imaging
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English
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Smidts, Ale
7
Sánchez-Fernández, Juan
6
Plassmann, Hilke
4
Bigné Alcañiz, J. Enrique
3
Boksem, Maarten A. S.
3
Casado-Aranda, Luis-Alberto
3
Hsu, Ming
3
Yoon, Carolyn
3
Andreu-Perez, Javier
2
Andréu-Abela, Jaime
2
Bechara, Antoine
2
Boksem, Maarten
2
Chan, Hang-Yee
2
Hubert, Marco
2
Huettel, Scott
2
Ibáñez-Zapata, José-Ángel
2
Lee, Eun-Ju
2
Levy, Dino J.
2
Liberzon, Israel
2
Reimann, Martin
2
Rosenstein, David
2
Solnais, Céline
2
Venkatraman, Vinod
2
Zhang, Jing
2
Agarwal, Sharad
1
Alessandra, Dodich
1
Antonovica, Arta
1
Baldo, Davide
1
Berns, Gregory
1
Berčík, J.
1
Berčík, Jakub
1
Brandes, Leif
1
Cappa Stefano F.
1
Casado Aranda, Luis Alberto
1
Castaño, Raquel
1
Catrambone, Vincenzo
1
Cerro Rodríguez, Víctor José
1
Chamberlain, Laura
1
Chen, Mingliang
1
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Fakultät für Wirtschaftswissenschaft, Otto-von-Guericke-Universität Magdeburg
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Psychology & marketing
6
Journal of business research : JBR
5
Journal of marketing research : JMR
5
Journal of retailing and consumer services
3
Marketing Letters
3
European journal of marketing
2
International journal of consumer studies
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Biometrics and neuroscience research in business and management : advances and applications
1
Decision
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Economics, management and financial markets
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FEMM Working Papers
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Faculty & research / Insead : working paper series
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International journal of economic behavior and organization : IJEBO
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of wine business research
1
Journal of Economic Psychology
1
Journal of international food & agribusiness marketing
1
Journal of internet commerce
1
Journal of marketing management : MM
1
Journal of social marketing : JSOCM
1
Market : review for marketing theory and practice
1
Marketing letters : a journal of research in marketing
1
Micro & Macro Marketing
1
Organizational research methods : ORM
1
Palgrave pivot
1
Revista de marketing y publicidad : revista semestral
1
Springer eBook Collection
1
The journal of product & brand management
1
The service industries journal
1
Visionen für eine Agrar- und Ernährungspolitik nach 2020 : 58. Jahrestagung der Gesellschaft für Wirtschafts - und Sozialwissenschaften des Landbaues e.V. vom 12. bis 14. September 2018
1
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ECONIS (ZBW)
52
RePEc
6
Showing
51
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58
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58
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51
Neuroscience in consumer marketing research : an analysis drawn from the examples of food products
Świerczyńska-Kaczor, Urszula
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
14
(
2015
)
2
,
pp. 163-172
Persistent link: https://www.econbiz.de/10011339354
Saved in:
52
Consumers' cognitive lock-in on websites : evidence from a neurophysiological study
Sénécal, Sylvain
;
Fredette, Marc
;
Léger, Pierre-Majorique
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 277-293
Persistent link: https://www.econbiz.de/10011432432
Saved in:
53
Advancing
consumer
neuroscience
Smidts, Ale
;
Hsu, Ming
;
Sanfey, Alan
;
Boksem, Maarten
; …
- In:
Marketing Letters
25
(
2014
)
3
,
pp. 257-267
In the first decade of
consumer
neuroscience
, strong progress has been made in understanding how neuroscience can …
Persistent link: https://www.econbiz.de/10010959375
Saved in:
54
Advancing
consumer
neuroscience
Smidts, Ale
;
Hsu, Ming
;
Sanfey, Alan G.
;
Boksem, …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10010401341
Saved in:
55
The contribution of neuroscience to consumer research: A conceptual framework and empirical review
Solnais, Céline
;
Andreu-Perez, Javier
; …
- In:
Journal of Economic Psychology
36
(
2013
)
C
,
pp. 68-81
marketing stimuli resulted in the birth of
consumer
neuroscience
within the field of neuroeconomics. However, marketing scholars … contribution of
consumer
neuroscience
, we first develop a semantic cluster analysis of the boundaries of the field, followed by a …
Persistent link: https://www.econbiz.de/10011051378
Saved in:
56
The contribution of neuroscience to consumer research : a conceptual framework and empirical review
Solnais, Céline
;
Andreu-Perez, Javier
; …
- In:
Journal of economic psychology : research in economic …
36
(
2013
),
pp. 68-81
Persistent link: https://www.econbiz.de/10009751686
Saved in:
57
Decision neuroscience and consumer decision making
Yoon, Carolyn
;
Gonzalez, Richard
;
Bechara, Antoine
; …
- In:
Marketing Letters
23
(
2012
)
2
,
pp. 473-485
Persistent link: https://www.econbiz.de/10010867845
Saved in:
58
Novel versus familiar brands: An analysis of neurophysiology, response latency, and choice
Reimann, Martin
;
Castaño, Raquel
;
Zaichkowsky, Judith
; …
- In:
Marketing Letters
23
(
2012
)
3
,
pp. 745-759
Two experiments were conducted to analyze neurophysiological activation, response latency, and actual brand choice concerning novel and familiar brands. The results show that (1) the choice of novel brands (compared to the choice of familiar brands) is preceded by increased activation of both...
Persistent link: https://www.econbiz.de/10010989705
Saved in:
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