Search Results - subject:"Consumer perceptions of marketing"

Bridging marketing's intentions and consumer perceptions

Kachersky, Luke; Lerman, Dawn - In: The journal of consumer marketing 30 (2013) 7, pp. 544-552

Persistent link: https://www.econbiz.de/10010232019

Bridging marketing's intentions and consumer perceptions

Kachersky, Luke; Lerman, Dawn - In: Journal of Consumer Marketing 30 (2013) 7, pp. 544-552

Purpose – The paper's aim is to explore consumer perceptions of marketing and test the malleability of those … performance (firm-oriented vs consumer-oriented) influences consumer perceptions of marketing. Findings – Based on free responses …

Persistent link: https://www.econbiz.de/10014850147