Bridging marketing's intentions and consumer perceptions
Year of publication: |
2013
|
---|---|
Authors: | Kachersky, Luke ; Lerman, Dawn |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 30.2013, 7, p. 544-552
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer perceptions of marketing | Marketing communications | Definition of marketing | Framing | Value exchange |
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