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Search: subject:"Consumer purchase decision making"
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Consumer behaviour
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Behavioral biases
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Consumer purchase decision making
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Entscheidung unter Unsicherheit
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Großbritannien
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consumer purchase decision-making process
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electronic word-of-mouth (eWOM)
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information search
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segmentation
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Journal of the Academy of Marketing Science
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Journal of travel and tourism marketing
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ECONIS (ZBW)
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Behavioral biases in marketing
Dowling, Katharina
;
Guhl, Daniel
;
Klapper, Daniel
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 449-477
Persistent link: https://www.econbiz.de/10012290965
Saved in:
2
Exploring electronic word-of-mouth (eWOM) in the
consumer
purchase
decision-making
process : the case of online holidays ; evidence from United Kingdom (UK) consumers
Chen, Cheng-Hao
;
Bang, Nguyen
;
Klaus, Philipp
;
Wu, Meng-Shan
- In:
Journal of travel and tourism marketing
32
(
2015
)
7/8
,
pp. 953-970
Persistent link: https://www.econbiz.de/10011409846
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