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Betriebliche Wertschöpfung
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Brand management
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Brand value co-creation
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Business ethics
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Consumer-peer interaction
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Journal of business ethics : JBE
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Towards an ethical and trustworthy social commerce community for brand value co-creation : a trust-commitment perspective
Wang, Xuequn
;
Tajvidi, Mina
;
Lin, Xiaolin
;
Hajli, Nick
- In:
Journal of business ethics : JBE
167
(
2020
)
1
,
pp. 137-152
Persistent link: https://www.econbiz.de/10012316432
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