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Competitive advantage
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Journal of retailing and consumer services
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Assessing co-creation based competitive advantage through
consumers
'
need
for
differentiation
Sahi, Gurjeet Kaur
;
Devi, Rita
;
Gupta, Mahesh Chander
; …
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209679
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