Azam, Rehan; Muhammad, Danish; Syed Akbar, Suleman - Volkswirtschaftliche Fakultät, … - 2012
in Karachi, Pakistan by applying consumption style inventory scale. The data covered of 1,048 respondents who are young … males are more reliance on media, perfectionist, brand conscious, and impulsive as compare to females for their consumption … style toward shopping behavior. This research provides understanding about adolescents’ decision making style of consumers …
