Sparks, Beverley A.; Bradley, Graham L.; Jennings, Gayle R. - In: Journal of Business Research 67 (2014) 1, pp. 2903-2910
Consumers sometimes have the right to exit a sales contract during what is known as a cooling-off period. Sales process … decisions and their legal context but also the managerial implications of the cooling-off period. This exploratory qualitative …