Cooling off and backing out: Understanding consumer decisions to rescind a product purchase
Year of publication: |
2014
|
---|---|
Authors: | Sparks, Beverley A. ; Bradley, Graham L. ; Jennings, Gayle R. ; Johnston, Nicole R. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 67.2014, 1, p. 2903-2910
|
Publisher: |
Elsevier |
Subject: | Rescind | Buyer regret | Timeshare | Cooling-off period | Emotions | Consumer protection |
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