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Search: subject:"Corporate identity and branding"
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Brand management
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Corporate identity and branding
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Internet marketing
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Online-Marketing
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Social Web
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Social web
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Advertising
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Buyer behaviour
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Integrated marketing communications
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Marketingmanagement
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Narrative Methode
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Boateng, Henry
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Cronin, John
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Okoe, Abednego Feehi
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
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ECONIS (ZBW)
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Teach students to communicate a brand story with transmedia storytelling
Cronin, John
- In:
Journal of research in interactive marketing : …
10
(
2016
)
2
,
pp. 86-101
Persistent link: https://www.econbiz.de/10011590131
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2
Consumers' attitude towards social media advertising and their behavioural response : the moderating role of corporate reputation
Boateng, Henry
;
Okoe, Abednego Feehi
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 299-312
Persistent link: https://www.econbiz.de/10011456005
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