Nguyen Thi Tuyet Mai; Nguyen Hoang Linh - In: Organizations and markets in emerging economies 8 (2017) 2, pp. 207-224
This study examines some antecedents of the intention and behavior toward buying counterfeit luxury goods among young … that materialism (the centrality component) has positive impact on attitude toward purchase of counterfeit luxury goods …. Attitude and subjective norm toward counterfeit luxury goods are found to be positively related to purchase intention, while …