Luxury goods and their counterfeits in Sub-Saharan Africa : a conceptual model of counterfeit luxury purchase intentions and empirical test
Year of publication: |
2022
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Authors: | Ndereyimana, Charmant Sengabira ; Lau, Antonio K. W. ; Lascu, Dana-Nicoleta ; Manrai, Ajay K. |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 34.2022, 6, p. 1222-1244
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Subject: | Attitudes and purchase intentions | Counterfeit luxury goods | Desire for status | Luxury goods | Normative and informational influences | Rwanda | Sub-Saharan Africa | Value consciousness | Luxusgüter | Konsumentenverhalten | Consumer behaviour | Produktpiraterie | Product counterfeiting |
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